AI Collection - Gentle Monster
"Chromatic Candy" is a groundbreaking eyewear collection developed in collaboration with Gentle Monster.
Images generated with AI.
Author - Julian Mesave
Date - May 05, 2024
Category - AI Collection
Concept
This collection transcends traditional boundaries of fashion eyewear, introducing a vibrant palette of lenses that transform the visual experience of the wearer. Inspired by the interplay of light and color, each piece in the collection serves as a statement accessory, embodying a bold, futuristic aesthetic.
Campaign
The campaign showcases the eyewear in a series of high-fashion editorial shoots, emphasizing the vibrant and transformative nature of the lenses. The collection features lenses in a spectrum of vivid colors, including neon greens, electric blues, and bold pinks. These colors are carefully selected to make a striking visual impact.
Process
Creating the "Chromatic Vision" images involved a structured process using Midjourney and other AI tools, beginning with a clear concept that served as the foundation. This concept, inspired by high-fashion and futuristic elements, guided the creation of a mood board to align the visual direction. Crafting detailed prompts for Midjourney was crucial; these prompts included specifics about models, hairstyles, eyewear, and settings to ensure the AI generated the desired results. Through iterative refinement, the prompts were fine-tuned to produce high-quality visuals. Post-processing in tools like Photoshop enhanced the images, ensuring consistency and alignment with the initial concept. This methodical approach highlights the importance of a well-defined concept and precise prompting, which are essential for leveraging AI tools effectively to achieve innovative and cohesive visual outcomes.
