The branding strategy for La Castinera was developed through a structured approach, defining its core pillars, attributes, and archetypes to establish a clear identity. The process involved crafting a compelling manifesto, outlining a strong value proposition, and identifying target audiences, including production companies, agencies, and independent creatives. The architecture of the brand was built around key services such as talent scouting, coaching, and on-set performance management. A holistic client relationship strategy was also designed, ensuring personalized support, seamless communication, and 360-degree talent management throughout the entire production cycle.