Aware - AI Imagery
A curated series of AI-generated visuals for Aware Health, blending active lifestyle scenes, intimate wellness portraits, precise medical imagery, and sleek app showcases.
Client - Aware Health
Date - Summer - 2025
Service - AI Creative Direction
Concept
The concept fuses high-energy movement with quiet moments of reflection, illustrating the full spectrum of a health-conscious lifestyle. Sun-lit running trails, blooming meadows, and tennis courts convey vitality, while minimalist interiors and cinematic lighting frame moments of focus and self-care. The inclusion of hyper-real blood sample stills and app interface shots creates a clear narrative link between physical activity, biomarker testing, and accessible digital results. The visual language balances editorial fashion aesthetics with healthcare clarity, reframing preventative health as aspirational and empowering.
Services
Creative Direction - Concept Development - AI Imagery
Process
The creative process began by defining four visual pillars: Movement, Portrait, Product, and Interface. Concept sketches and moodboards were developed in Midjourney to establish color palettes, lighting moods, and compositional cues. Each scene was crafted to feel like a captured moment—dynamic yet intentional—emphasizing natural textures, rich outdoor colors, and cinematic contrast. AI imagery was iterated for anatomical accuracy, realistic textures, and brand-aligned aesthetics before being sequenced into a cohesive library. Final curation ensured visual flow across platforms, making the set adaptable for advertising, social, and product storytelling.
Credits
Creative Direction, Concept Development, Art Direction, AI Image Generation, Image Curation © 2025 — Julian Mesa Velasquez, Creative Director AI Imagery — Midjourney Post-production & Color Grading — Julian Mesa Velasquez All rights reserved. This collection and its individual images may not be reproduced, distributed, or transmitted in any form or by any means without prior written permission from the rights holder listed above.