True x Hatsu - Collection
This project focuses on the collection and campaign production for Hatsu in co-creation with True.
Product design, illustrations, 3D content, photography, videos, and graphic design.
Client - HATSU & TRUE
Date - 2022
Service - Creative Direction
Concept
TRUE x HATSU - THANK YOU FOR MAKING ME PROUD. Dreaming about rainbows, hugs and joy. A campaign of inclusion, where all races, tastes, preferences, and colors are welcome. The only way to be authentic is acknowledging that diversity exists. A speech of self-love, a path towards inclusion and diversity. A way to thank all those who made us who we are today, who pushed us to be unique and authentic.
Services
Creative Direction - Concept Development - Graphic Design
Credits
| This project belongs to TRUE, HATSU and their team. If you’re interested, get in touch with the owners. | (TRUE) Brand director - Daniela Valencia Studio—HATSU Design Lab (@hatsu_official) Drop direction & production — TRUE / Daniela Valencia + TRUE In-House Team Creative Direction — Julian Mesa - Daniela Valencia Print Designer / Art Director— Felipe Vélez, Julian Mesa (@felipevelezve) Illustrations and vector art by Happy Pips ( @happy.pips ) 3D Animation - Satelco / Video Copywriter - Aura (@laneaelegante) © All rights reserved