
Hatsu Tonic Water - Concept
This project focuses on concept development and product design for the new category Hatsu Tonic.
Visual identity, packaging, and graphic design.
Client - HATSU
Date - 2023

Service - AI Creative Direction



Concept
Looking for the perfect mix we arrive at the origin of magic: Five elements, fire, water, air, earth and ether, driven by energy are the source of all creation. Each element with a unique vibration frequency, and thus, like the spectrum of colors, are transformed into geometric patterns like fractals.
Services



Credits
AI Images were generated under the direction and command of Julian Mesa. The creative process and resultant images are the intellectual property and authorship of Julian Mesa © 2024 Julian Mesa. All rights reserved.