Beyond Life - Campaign
This project focuses on campaign production for the new product category Hatsu Coffee.
Product design, illustrations, photography, videos, and graphic design.
Client - HATSU
Date - 2022
Service - Creative Direction
Concept
Hatsu Coffee transports us to the origin, where vibrant colors and the magic of Colombian botany merge to give unique flavors to our premium coffee.
Hatsu Coffee is a premium coffee for unique experiences that connect with the origin.
#HATSUCOFFEE
Services
Creative Direction - Concept Development - Storytelling - Copywriting - Graphic Design - Video Editing
Credits
HATSU DESIGN LAB (@hatsu_official) Julian Mesa Velasquez / Juan Pablo Cruz / Sebastian Madrid Brief Direction / Julian Mesa Velasquez (@julianmesave) PRODUCER CHERRY PICKERS (@cherrypickerscol) Director: Camilo Mejía @2mejia__Fotografo: Pocho Giraldo @pochop8PE: Tatiana Castañeda @taticastaDA: @mayaarteydiseno @el.delcastor @santiagoburiticamejia @snowiehzFood styling: @marcelaperezvelez PG: Ana Maria Peláez @anampelaezcAD: Camilo Escobar @guachaparindows Sara Vergara @zariueya Diego Garcia @godieflor_fotografiaJP: Daniel Mejia @mellomejia2ST: @alsol.vestuarioMUA: @saimon.hairstyles @juandavidferrazzoAC: @tatacho232AC: @pardo.maoOP Ronin: @sebass_ogDIT: @sanntiagoarangoGaffer: @alexgarcia_gafferLumino: @crewdniel10Eléctrico: Carlos RomeroAsis: Sergio Rey, Daniel Lopez, Jaime BarrientosPost: @tomatocontent @officecreativaPost fotos: @sergiomunoz_retoucherColor: @fredymejia24 @jamaneszCoord post: @caronafogoAudio: @giraffaudio Brand manager (HATSU) / Maria Luisa Jimenez Copywriting · Concept development · storytelling / Julian Mesa Velasquez © All rights reserved