Beyond Life - Campaign
This project focuses on campaign production for Hatsu in 2022.
Product design, illustrations, photography, videos, and graphic design.
Client - HATSU
Date - 2022
Service - Creative Direction
Concept
Every moment has its magic, and Hatsu is there to awaken it. Hatsu accompanies every meal from sunrise to sunset to create experiences that elevate us. We believe in a balanced lifestyle that allows us to connect with our surroundings and our inner selves. Life is what we make of it, so this is the beginning of a new world.
Services
Creative Direction - Concept Development - Storytelling - Copywriting - Graphic Design - Video Editing
Credits
Brief Direction / Creative Direction: Julian Mesave (@julianmesave) Director: Juan Camilo Pinilla @juanca_pinillaPhotography director: Luis Otero @luisotero.dpExecutive producer: Tatiana Castañeda @taticastaProduction design y art direction: Andrea Parejo @humorosart Art production: Sebastian Salve @ssalvephFood makeup: @marcelaperezvelez, @tacoysabrinaClothing: Jahir Rueda @jahir_rueda @mywork_infashion1AD: Nataly Valdivieso @natyvaldy0101 @danielazapatacuellar2AD: Ana Isabel Duque @annaisabelduque Daniela Zapata @danielazapatacuellarAP: Alejandro Escalante @alejoescalante, Wilber Caro @wilbeer.caro2ac, Felipe Hoyos @pipehoyosdMUA: Paula Medina @paulamedinamua, @catalinapromua @fernandajaramilloe @isaflorezbeautyDigital unit: @tomatocontentFoto fija: Sara Espinosa @saraespinosaphotoMaking of: Esteban Buitrago @estebanvisualEdition: @nicoherranComposition y VFX: @officecreativa Colorización: @thriller.color, @wemakecolor Estudio de audio: Fabian Ramirez @wiremusic Producer / (@loscherryscol) Cherry Pickers @Lukaskortes @Samirsaieh Copywriting · Concept development · storytelling / Julian Mesave © All rights reserved